Connected Vet

Privacy Notice

This privacy notice tells you how Connected Vet will collect and process your personal data if you are a client, purchase our services and products, and use our website.

About Us

Connected Vet is an independent digital agency based in Birmingham, specialising in veterinary digital marketing. We support veterinary practices with expert digital marketing strategies and campaigns that include: website design, content – set up and an ongoing content engine, build, e-commerce and ongoing maintenance, customer relationship marketing, social media, on and off-page search engine optimisation and paid media.

Who to contact regarding your personal data

We take your privacy seriously. Our Data Protection Manager looks after data protection and would be happy to answer any of your questions about this privacy policy and how Connected Vet uses your data. They can be contacted directly at

The personal data we collect and process

There are two main ways we process the personal data you provide. We endeavor to keep this information accurate and up to date, and not keep it longer than is necessary.

  1. To administer your account as a client

    In order to provide our service effectively and ensure the best possible advice and support, we need to collect and process the following personal data when we set you up as a client.

    Personal data typeHow the data is collected
    First name, Last name, Job titleAs part of setting you up to be a client
    Business addressAs part of setting you up to be a client
    Phone number (normally a mobile)As part of setting you up to be a client
    Email addressAs part of setting you up to be a client

    This personal data will be used for the following services and purposes:

    • To administer your account and provide the products and services you have requested from us. For example, invoicing, calling to change a meeting appointment and to keep a record for legal and accounting purposes.
    • To inform you by email of service information about the agency. For example, notification of seasonal opening times or changes to out of hours availability.
  2. When you use our website

    When someone visits we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things like the number of visitors to the various parts of the website. This information is processed in a way which does not identify anyone.

    We use cookies, which are small text files that are placed on your computer when you visit. We do this to make our website work more efficiently and to promote our news, products and services on social media. Visit] to manage your cookie settings and view more information on how we use them and why.

    Connected Vet uses a third-party service to help maintain the security and performance of our website. To deliver this service it processes the IP addresses (a number assigned to each of your devices connected to the internet by your broadband provider) of visitors to the Connected Vet website.

    We provide contact forms on our website and collect users’ personal information to help them complete certain tasks. Each form details the information required and an explanation of what the form is for. For general enquiries, once an enquiry has been dealt with, the data is deleted in line with Connected Vet procedures.

Disclosure of personal data to our service providers

We may pass on your personal data to service providers contracted to Connected Vet in the course of dealing with you. They act as a data processor on our behalf and are obliged under contract to keep your details secure, and only use them to fulfil the services they provide on our behalf. When they no longer need your data to fulfil this service, they dispose of it in line with Connected Vet procedures.

How long do we process your data for?

Connected Vet is required to retain information in accordance with the law, such as information needed for income tax and audit purposes.

In order to comply with our professional liability insurance, we keep and securely store past clients records for seven years. This includes full name, business address, email address and telephone number.

We will only process your personal data whilst you are a client. After one year and six months of inactivity we will email or call clients to prompt them to see if they wish to remain as a client. After two years we will write to or call clients again. If there has been no activity for two years and six months, and no response to our enquiries we will close the client’s account and archive the data.

Your rights as a data subject

At any point while we are in possession of or processing your personal data, you the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
    You can do that by emailing us at If we do hold information about you we will:
    • give you a description of it;
    • tell you why we are holding it
    • tell you who it could be disclosed to; and
    • let you have a copy of the information in an intelligible form.
      Please note that you will need to provide proof of identity – a current passport or driving licence.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that Connected Vet refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined below.


We take the processing of your personal data very seriously and are here to help with any concerns you may have. Please do contact the Data Protection Manager at

 If you are still not happy with how your personal data is being processed by Connected Vet or how your complaint has been handled, you also have the right to lodge a complaint directly with the Information Commissioners Office at or by calling 0303 123 1113.